The most popular creator of YouTube content is going to ditch the video juggernaut in favor of DLive, which is based on cryptocurrency, in the massive win for blockchain adoption and awareness.
The famous YouTube vlogger hopes to be the real partner of DLive
With more than 93 million subscribers and counting, the person called Felix Kjellberg, better known as PewDiePie, is without any question the biggest, as well as the most successful creator on YouTube, with an estimated net worth between $30 and $50 million.
The “work” that PawDiePie has as a vlogger, gamer, and entertainer, is often recognized all over the world and spawned a million imitators, as well as helped propel the popularity of the platform. However, he is leaving its site, hoping to be treated as a real partner at DLive.
This move to the decentralized platform, the one built on the Lino blockchain, and apply tokens to reward content creators for their job, is actually a severe blow to YouTube owned by Google, as he is going to take his loyal subscribers with him.
PewDiePie said that he was excited to begin live-streaming again regularly. DLive is excellent for him as he is treated like a real partner just like all of the other streamers on the authentic platform, according to him.
In one video from the 9th of April, PewDiePie has announced this new partnership and the reasons behind this move. The video was watched over 4.3 million times by the legion of fans of Felix and already generated 36,000 or more comments.
Twitch and YouTube helped in increasing the number of vloggers and streamers, but simultaneously, they usually take an enormous cut from their earnings. For instance, the Twitch service of Amazon keeps 50% of channel subscription revenue.
It is not disclosed just how much Lino pays the star, but the founder Wilson Wei said that they were really excited to work with Felix. He noted that DLive pledges it is never going to take a cut from the work of the content creators through subscriptions or through digital gifts.
Sharing the wealth and helping each other
DLive is actually a place where instead of competing against one another, it benefits the creators to support each other. PewDiePie was always a fierce advocate for the value which creators usually bring with their hard work, effort, and time, and he trusts the vision of DLive.
He has still not published a video, but he already has 76,000 followers and even promised in his first DLive stream on the 14th of April that he is going to dish out among $10,000 and $50,000 in Lino tokens to some other content creators, in order to share the wealth, as well as help the platform in its development process.
This move is going to help Wei to grow the fledgling platform; however, it is also going to provide additional revenue opportunities for Felix who was engaged in an epic subscriber battle with the Indian corporation T-series for the last several months.
One member to the management team of Kjellberg, Kat Peterson, said that the platform can support content creators, when it comes to revenue shares, in a way which is hugely favorable to the creator. She noted that PewDiePie donates Lino Points to some other creators to get everybody on the platform excited that he is actually there.
The end of the rocky road for PawDiePie
The relationship Kjellberg had with YouTube was a rocky road. He made several ill-advised videos in a crass attempt at humor. They refused to sever the ties with him entirely, but he just helps them to generate so much money.
But, the stunts led YouTube to cancel the original series of Felix, titled Scare PawDiePie and to him losing the deal made with the Maker Studios of Disney. Sometimes controversial, his work received several views, but also led to some allegations.
His name was even utilized by the terrorist at Christchurch, Brenton Tarrant, who told viewers to subscribe to PewDiePie before he even live-streamed the massacre in New Zealand.
The Lino Network has been found in July of 2017, and in 2018 it raised $20 million in funding from venture capitalists. DLive is actually the first decentralized app which is built on top of the Lino Network and launched in September of last year. The founders claim that it has over 3 million active users every month, plus 35,000 active streamers.