We have all heard about Serena Jameka Williams, mostly because she is the famous and most successful tennis player of all times. Recently, in one post on Instagram from the 17th of April, Serena revealed that she launched her own investment in the major crypto exchange Coinbase.

Serenas’ investments in Coinbase

Serena Williams, the most famous woman in the tennis world, revealed that she invested in about 30 companies, which include the major cryptocurrency exchange Coinbase, according to her post on Instagram from April the 17th.

She took to the social media platform later in the last week in order to announce her VC firm called Selena Ventures – which she secretly founded in 2014 – and listed some of its investments, which include Coinbase, as well as startups in various areas like clothing, fitness, food, the health of women, and community.

In the post on Instagram, Serena said that in 2014, she launched Serena Ventures with the purpose to give opportunities to founders all over an array of industries. Serena Ventures actually invests in companies which embrace diverse leadership, opportunity and creativity, and individual empowerment too.

The highest paid athlete in 2018

As per the official website of her VC firm Serena Ventures, the market capitalization of the portfolio is more than $12 billion, while the diversity of the founders of the companies in which her firm invested is about 60%.

The website also noted that the fund is primarily focused on early-stage companies, and it even encourages collaboration among portfolio companies, as well as expands opportunities for partnership.

According to some sources, Coinbase saw investments totaling $546.6 million since its seed round in 2012. It most notably raised about $300 million in a Series E round in October of last year, valuing the firm at about $8 billion.

Forbes indicated that last year, she became the highest paid female athlete in the world for the third year in a row, and she had earnings of almost $18 million. She even has her own line of accessories and clothing.

The great achievements of Williams

According to Wikipedia, as an athlete, Williams won a world record 23 Grand Slam singles in the Open era. She even achieved 14 Grand Slam doubles titles together with her sister Venus. She won four gold medals at the Olympics, and the Women’s Tennis Association ranked her as the number 1 in singles on eight different occasions.

Furthermore, last year in August, business news outlet estimated Williams’s worth net to be about $180 million.

According to the founder of Reddit, named Alexis Ohanian, who is also her husband, the investment in Coinbase is not such a big surprise. He was an early backer of the exchange through his venture capital firm known as Initialized Capital.


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